SoleOPS 3.6.2, ©2005-2017Solenovo Oy



Tunnus 3101114 
Opinto Business to Business Selling and Productization 
Laajuus 5,00 
Opinnon tyyppi  
Aine (vain kieliopinnoissa)  
Luokitus Koulutuskohtainen 
Vastuuorganisaatio Myyntityön koulutusohjelma 
Opintojakson tavoitteet


The student learns to assess the special characteristics related to the selling between organizations and its impact on various situations.  He/she can interpret the organizational buying behavior and integrate his/her actions accordingly.   Further, while making tactical plans, the student can take into account the acquisition practices of the public sector.   

The student learns to carry out a customization process consisting of a product/service combination required. He/she can analyze the special characteristics related to professional services and take them account in the realization of a productization or marketing activities in practice.      



Opintojakson sisältö


Organizational buying behavior  

Planning, evaluation and assessment of b2b selling

Public acquisitions 

Professional services analysis and development

Productization process