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GroupVAVA1819/Elective Studies
course4021110 Digital Marketing, 5.00 cr, 133 h
MUUT VAPAASTI VALITTAVAT, TARJONTA
CORE COMPETENCE
ImplementationAvoin AMK/1008
Implementation timeAutumn 2018-2019
Responsible teacher Havia Maria
Other teachersSchleutker Kai
Status of implementationEnded

State of the description Completed
  
Language of instruction Finnish
GroupsVAVA1819 (primary)
Starting and ending dates04.10.2018 - 29.11.2018
EN-Edellytetään palautteen keruuta No
Suitable as elective studies for others No
Offered for the Open University of Applied Sciences. Yes
Offered for virtual University of Applied Sciences. No
Suitable for exchange students No
Minimum number of participants 10 
Maximum number of participants 25 
Enrollment period16.08.2018 (klo 08:00) - 27.09.2018
Implementation method Blended, Optima
Method of completion Practical work
Virtual extent, cr 3 cr
R&D integration, cr 0 cr
Implementation location Turku University of Applied Sciences
Assessment at the latest 28.12.2018 
Exam date  
Re-examination dates
Storing of graded material ends 31.07.2019 
Responsible faculty
Responsible campus
Responsible degree programme
Language of the description English 
Outcomes

Student understans the concept multi channel marketing. S/he iknows how to manage marketing and customers in digital environment and can apply them in each situtation

 
Contents
  • digital business environment
  • search engine optimizing
  • creating action on the site
  • functional site
  • building networks in digital environment
 
Assessment

scale0 - 5

 
Competence objectives
Implementation
Student's workload
Assessment
Preliminary information
Learning material
Virtual learning material
Learning platform
Other literature and supplementary material
Other arrangements related to the implementation
Costs for the student
Course feedback and its processing
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